Caterpillar logo and symbol, meaning, history, PNG Caterpillar is The name of the American manufacturer of construction machinery, which was established in 1925 in California. Shop Cat® clothing and apparel. Rounded lines and rectangular serifs are striking. Both of the letters “R” had rounded horizontal bars. This is the new trade dress for all machines, which started appearing in 2018, but will appear on all machines and other Cat licensed products starting in 2020. The black version of the emblem looks minimalistic. At the bottom, there are subtle light gray phrases “REG. The Indian government followed suit soon afterward, with the purchase of 93 CAT machines to help with the nation’s road network projects. Caterpillar Magazine 1926 - Caterpillar Magazine cover. 1885: Daniel Best from San Leandro, California, makes his first combine. Back when the company was founded in the 1920s, the logo actually looked more like its namesake – a caterpillar. Caterpillar is a household name in the manufacture of heavy vehicles used for agriculture and construction. From hats, boots, models, phones – and so much more. The inscription was now accompanied by a moss-green square outline with a white circle in it. 2010: Purchase of Milwaukee-based Bucyrus International for $8.8 billion is announced. The vertical line split it into two equal halves, while the horizontal line divided the right-sided half into two. The company’s very first logo was a wordmark presented in two different color schemes: red on gray or white on black. There are more right angles and wider lines. The specific font is either Helvetica Compressed created by Eduard Hoffmann and Max Miedinger, or Helvetica Inserat Roman designed by Max Miedinger. The font type was based on a traditional font, such as Gianotten Pro or NoraPen Medium, with some modifications in the lines. Earlier logotypes utilized some red, but mostly a monochrome black and white pallet up until 1989.———If you are looking to update your current logo or create a new construction logo, try our construction logo maker and create your logo in just minutes. Prior to that only “Caterpillar” was used. However, from 1931 up until 1967, the company adopted a rather formal, straightforward shape. Previously, placement of branding and model name was more varied. Meaning and history The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it. The Big Book of Caterpillar: The Complete History of Caterpillar Bulldozers & Tractors¹ Plus Collectibles, Sales Memorabilia, and Brochures [Pripps, Robert N., Morland, Andrew] on Amazon.com. There are eight versions of the CAT logo, with only minor differences. The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. You can download your high-resolution logo files instantly and use them right away. This palette is typical of the last CAT logo, adopted in 1989. In 1931, the designers changed the font, making it stricter. This is a collection of some of those Cat logos. The shape of the letters and additional mini-inscriptions change. 1925 – 1931. The strokes are wider and longer. Today, Caterpillar remains the world’s leading maker of heavy industrial equipment. CAT is the abbreviated name for Caterpillar, specializing in power plants, diesel engines, construction equipment, and various types of earthmoving and transport equipment. Evolution of the CAT (Caterpillar) Logo. This short film is about Caterpillar Engines. 2001: Company exits from the farming tractor business. In the early 1900s, Benjamin Holt had been looking to improve the traction and mobility of the steam tractors they were making. Before that, there were monochrome emblems that combined white with black or red. 1904: Benjamin Holt makes the first caterpillar-style tractor, soon to be sold under the Caterpillar brand name. The Caterpillar Tractor Company was formed following a 1925 merger between C. L. Best Tractor Company and Holt Manufacturing Company. The evolution of the Caterpillar logo reflects the brand’s progress and growth from a small local business to a massive global corporation. The company’s first logo redesign was done in 1931. The current company logo is rectangular. The 10 Ton and 5 Ton models were discontinued in 1926. This assumption is supported by the small serifs that are located under each sign. U. S.”, “PAT. The green background has three white segments that combined to stylize the letter “C.”. Company History: Caterpillar Inc. is the world's largest manufacturer of earthmoving machinery. The logo iteration of 1967 introduced the first emblem to the brand’s visual identity. In 1957, the company finally went for a bold sans-serif typeface in all capitals, which somehow communicated solidity and reliability. Caterpillar gets to leverage its good name, and extend the brand outside the capital goods space, without investing a lot of money or being distracted from its core businesses. Most likely, this is either Helvetica Compressed or Helvetica Inserat Roman. Gone are the additional inscriptions located under the “CATERPILLAR.”. logo history company history recent logos. In 2018, Caterpillar was ranked #65 on the Fortune 500 list and #238 on the Global Fortune 500 list. On the left is a graphic sign: a black square with a white circle divided into three segments. Saved by Peterson Cat. Some of the company’s past logos were a representation of its name, while others had little to do with the name but still managed to present a powerful, professional image for the brand. Interestingly, the Cat logo is rather new. Click here to view the original size of pictures. A more formal, traditional-looking design replaced the wavy logotype. The letters have become less bold. The shape of the letters and additional mini-inscriptions change. This logo would only last for a few years, though, after which Caterpillar would stick with a very basic … 1931: Caterpillar’s invention, the Diesel Sixty tractor, helps designate diesel as the staple engine for heavy vehicles. of 39. quarry trucks worm vector logo caterpillar truck construction in rain ant geometric caterpillar icon caterpillar machinery construction in the rain cat construction cat machinery. 1908: Holt Manufacturing produces the first gas-powered crawlers. The new sans-serif font looked smooth and sleek and most closely matched Eurostile Unicase Pro Regular. Astonishingly, Caterpillar’s CAT logo is fairly new. It incorporates a completely fresh wordmark with a subtle graphical touch inside it. The caterpillar logo and the history of the company. Back in 1925, when the company was formed, the logo resembled its namesake—the Caterpillar. A bright shade of yellow complements the black and white color scheme. In the 1931 logo the “wavy” effect was gone. Both typefaces are serif-free and feature consistent strokes of the same thickness. 1910: C.L. The evolution of the #Caterpillar Logo. OFF.”. The inscription was waved, resembling a silhouette of a caterpillar and the split ends of the letters stood for the legs of the creature. Some noteworthy examples can be seen in the 1930s, when Caterpillar machinery played a key role in major construction projects, including the Grand Coulee Dam, the Golden Gate Bridge, and the Mississippi Levee project. That red, wavy “CATERPILLAR” logo was found on the company’s first crawler tractors, painted gray and introduced in 1925. See caterpillar logo stock video clips. This move to a more recognizable symbol was possibly one way to capitalize on the construction market that was booming at the time. Done right, brand licensing is a win-win. Caterpillar Merchandise. The global manufacturer of mining equipment was founded in 1880 and was Caterpillar’s largest-ever acquisition. The logo we all associate with Caterpillar and Cat products today debuted almost 30 years ago in 1989—just a few years after we changed our name from Caterpillar Tractor Co. to Caterpillar Inc. Following World War II, Caterpillar started expanding into foreign territories. 1950 – Caterpillar started using “Cat” on machines. 1967 – Block-C logo was introduced, along with trade dress box that contained logo and model name. There are eight versions of the CAT logo, with only minor differences. Cat machines and engines set the standard for the industries we serve. Caterpillar Tractor Company changed its official name to Caterpillar Inc. in 1986. May 28, 2015 - Over the years, Caterpillar's brand logo has been displayed in various forms on many different types of machines and work tools. This time, the designers went for a title case inscription in red, using a fancy serif typeface. The name was designed in a wavy inscription to look like a caterpillar’s silhouette. 3,801 caterpillar logo stock photos, vectors, and illustrations are available royalty-free. Chick-Fil-A Logo and The History of the Company, Johnson & Johnson Logo and the History of the Company, Reddit Logo And the History of the Business, Twitter Logo and the History of the Business, Coca Cola Logo and the History of the Company, San Francisco 49ers Logo and the History of the Team, John Deere Logo and the History Behind the Company. Our extensive products and services reflect our increased focus on our customers' success. The old Caterpillar logo is still remarkably intact on this 1920s box believed to have been used to ship parts to dealers. The font type was updated in the 1967 iteration, which also introduced a new company emblem (known as Block C) placed to the left of the lettering. This circle had two lines, vertical and horizontal, touching through it. The trade name "Volvo ®" and the Volvo logo are property of the Volvo group. Between then and 1957, the company presented about three different variations of the inscription, but with only minor differences. 1985: A huge factory-modernization program launches, set to cost $1.8 billion, and due for completion in 1993. *FREE* shipping on qualifying offers. The letters are elongated and symmetrical. The shape of the letters and additional mini-inscriptions change. This sale helped keep the company’s plants busy during the Great Depression. See a mix of historical Cat® products created from vintage film footage from our Heritage Services collection. Appreciation for the brand extends far beyond those who use our machines, engines and services on the job. Best Gas Tractor Co. 1925: C.L. Red is complemented by uneven gray outlines and the words “REG. 2012: Company does record sales of $65.8 billion, a 10 percent increase from 2011. 1941: To support the United States’ efforts in World War II, Caterpillar ramps up production to record levels. Please complete out the form below in full to request the use of Caterpillar’s logos, photos, video footage or technical materials. It is the world's largest construction equipment manufacturer. The Caterpillar logo gained a totally different look after the 1957 redesign. The all-caps inscription now used the extra-bold sans-serif font that most closely resembles Filmotype Ford. Vector. However, from 1931 up until 1967, the company adopted a rather formal, straightforward shape. The logotype’s color was changed to black beginning in 1932. 1982: Caterpillar records its first losses since the Great Depression. 1975: China buys 34 pipe layers from Caterpillar. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The history of the CAT machine company’s visual identity is long and colorful. 2006: Company enters the rail industry with the acquisition of Progress Rail Services for $800-million. The Caterpillar company consolidated its product lines, offering only five track-type tractors: the 2 Ton, 5 Ton, and 10 Ton from the Holt Manufacturing Company's old product line and the Caterpillar 30 and Caterpillar 60 from the C. L. Best Tractor Co.'s former product line. The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. Similar Images . OFF.” and “MADE IN THE UNITED STATES Of AMERICA.” The main color is red. Logo/Photo Use Request Form . 1932: Caterpillar records its first full-year loss, totaling $1.6 million. Caterpillar Inc. (often shortened to CAT) is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets, and sells machinery, engines, financial products, and insurance to customers via a worldwide dealer network. The bold points at the ends of the “r” are gone. 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